The importance of long term product development in the household appliance industry

Simple item page
dc.contributor.advisorWeiss, Marvin
dc.contributor.advisorFromme, Charles F.
dc.contributor.authorRodríguez-Martínez, Jorge
dc.creatorRODRIGUEZ-MARTINEZ, JORGE;#0000-0002-9955-7620
dc.date.accessioned2014-01-28T22:09:40Z
dc.date.available2014-01-28T22:09:40Z
dc.date.issued1990
dc.descriptionTesis (Master of Business Administration) -- New York Institute of Technology, Faculty of the School of Management, 1990. 1 archivo PDF (109 páginas).
dc.description.abstractThis thesis will analyze the importance that the development of new products must have as a long term goal in the plans of any company in the household appliance manufacturing industry. Starting with the detection of a need in the market, the creation of a product to solve it, and its successful launching.
dc.description.abstractSe analiza la importancia que tiene el desarrollo de nuevos productos en cualquier empresa. Para ello es necesaria la detección de una necesidad en el mercado para continuar con la creación del nuevo producto y su éxito de lanzamiento. Esto se tendría que ver como un objetivo a largo plazo. El trabajo se enfoca al sector de los electrodomésticos.
dc.formatpdf
dc.identificator7||33||3310||531105
dc.identifier.doi10.13140/RG.2.2.30896.10243
dc.identifier.urihttps://hdl.handle.net/11191/889
dc.language.isoeng
dc.publisherRodríguez-Martínez, J.
dc.rightsAtribución-NoComercial-SinDerivadas
dc.rights.accesopenAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0
dc.subject.classificationINGENIERÍA Y TECNOLOGÍA::CIENCIAS TECNOLÓGICAS::TECNOLOGÍA INDUSTRIAL::MARKETING (COMERCIALIZACIÓN)
dc.subject.otherDiseño de producto.
dc.subject.otherInvestigación de mercado.
dc.subject.otherProductos nuevos -- Mercadotecnia.
dc.subject.otherElectrodomésticos -- Industria y comercio.
dc.thesis.degreedepartmentFaculty of the School of Management
dc.thesis.degreegrantorNew York Institute of Technology
dc.thesis.degreelevelMaster
dc.thesis.degreenameMaster of Business Administration
dc.titleThe importance of long term product development in the household appliance industry
dc.typeTesis de maestría

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
The_importance_of_ long_term.pdf
Size:
2.83 MB
Format:
Adobe Portable Document Format
Download

Collections

Otras Instituciones

This repository preserves and disseminates, in unrestricted open access, the teaching and research output of UAM Azcapotzalco. It also includes some administrative and graphic documents from the institution, as well as content from other institutions that are openly accessible and of interest to our community.