Posgrado en Diseño
Permanent URI for this communityhttps://hdl.handle.net/11191/2168
Aquí se encuentran depositadas las tesis de especialidad, maestría y doctorado de los diferentes posgrados en diseño de la División de Ciencias y Artes para el Diseño de la Universidad Autónoma Metropolitana, Unidad Azcapotzalco. Para más información, ir al sitio de los Posgrados en Diseño
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- ¿Pánico escénico?(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) TOVAR ROMERO, IARENEThere are many situations in which you may have to speak out loud in front of an audience. Whether presenting an idea at a work meeting, giving a motivational talk, or presenting a topic at a conference, the ability to communicate effectively with your audience is critical to success in many fields. However, many people find it difficult to give a speech, which can cause anxiety and stress. Below are some guidelines to overcome stage fright, which is one of the main problems to face.
- Reglas del comportamiento de las cromáticas biomiméticas para su aplicación al diseño(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) Cervantes Baqué, Adolfo AlbertoThis paper aims to explore the possibilities of implementing the chromatic applications present in nature in the field of design. It considers the diversity of design areas hat can benefit from this approach, including the various areas of design. Colour is a key element for individual and collective identity. Humans group ourselves by distinguishing characteristics, such as colour. This distinction fosters a sense of unity in the group. The colours of nature give identity to organisms in the eyes of human perception, and the people of each region can add to this feeling. We talk about the colour palette that designers and artists use in their works, they are important because they give identity. Designers seek to communicate a message, while artists seek to express their own vision or emotion. Finally, it is about the problems that arise here when using Artificial Intelligence.
- La administración pública como estudio de campo para el diseño gráfico(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) ZARUR CORTÉS, JORGE EDUARDOThe context of public administration is currently made up of various state institutions with which graphic design is directly linked in the process of generating graphic communication proposals. For this reason, an exploratory research was carried out with the objective of obtaining data related to the work of graphic design and public administration. Under the contextual analysis, information was obtained that allowed us to observe a series of conditions specific to the performance of graphic designers in the public sector, directly covering public institutions belonging to the federal, state and municipal governments in Mexico. Thus, with the implementation of research instruments, a set of drawbacks and aspects present in the work of graphic designers were analyzed, detecting their opinions referring to the prevailing conditions for their professional practice in the generation of communicative graphic proposals. Based on a qualitative technique in which the in–depth interview builds the information through data collection, the most relevant details of the designers’ work are rescued, thereby establishing guidelines to observe and analyze to consider various options. in the reformulation of new approaches for the designer’s work in the field of public institutions in Mexico.
- La investigación en sustentabilidad(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) Flores Carapia, Martín LucasIn the last 50 years, the topic of the use and exploitation of natural and technological resources, as well as the conservation of natural environments, have been important axes of research in the various areas of human endeavor. In the academic circles of the design disciplines there has been growing concern about the role that design should play in promoting sustainable development. Research on sustainability is different in each discipline. The question is: How to approach it from design?.
- Instrumentos de consulta para la investigación(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) Clavé Almeida, Manuel MartínIn this globalized world where information flows in seconds and is supposedly within the immediate reach of anyone and anywhere on the planet, there is a belief that information, simply because it comes from a digital medium, it is of quality and truthful, a perception that is completely erroneous and mistaken, as the Internet is an open network and welcomes all types of content from any source, without any verification filter that guarantees the quality and certainty of the information data. Under the coverage of that premise, today thousands of texts are written based on information obtained in this way with what in academia we know as “copy and paste” and which results in the repetition of errors that multiply even in serious books, whose authors did not go to the original sources to verify the information they blindly reproduce. With this small contribution I intend to interest readers in resorting to the rich sources of information offered by the various archives of Mexico City, from the General Archive of the Nation, which, as its name well indicates, contains data of general interest about all topics related to our history, as well as the archives that house specific information in a particular field.
- Memoria e imaginación: Herramientas para el diseño para la transición(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) Romero Amaro, María FernandaDesign goes beyond aesthetics and functionality; currently, design trends seek to provide systematic solutions to current societal problems. By integrating memory and imagination, solutions are created that evoke positive emotional responses, thus addressing society’s challenges more effectively. Collaboration in design, combining individual memories that transform into historical memory and collective aspirations that seek the common good, results in contextualized and precise solutions. The relationship between memory and society is profound; culture influences how we remember and vice versa. This is essential when addressing issues of memory and its impact on society. Thus, if the design for transition is approached from memory and imagination, it can offer solutions that emotionally connect on both individual and collective levels. An example of this approach is the water crisis in cities, a topic I address in my research. Through emotions, historical memory, and imagination of sustainable futures, the aim is to solve this challenge from the design for transition perspective. From this approach, a paradigm shift is sought by transforming the perception of water resources; this implies recognizing that both individual and collective actions have an impact on the pollution of water resources; with the goal of improving society’s relationship with water and promoting a culture of water.
- El mapa rizomático como herramienta para la investigación en estudios urbanos(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) Cisneros, MelinaThis article explores the potential of the Complexity method (Morin, 2007c) and the concept of rhizome (Deleuze y Guattari, 2020) as theoretical tools to address the complexity of urban phenomena. As an example, a doctoral research in progress entitled “Exploring Urban Complexity: A Multidimensional Approach through Image, Transvisuality, Transaesthetics and Art–based research for the Study of Urban Phenomena” is analyzed. This doctoral research uses Morin’s complexity method (2007c), using a rhizomatic map as the main tool. The rhizomatic map allows visualizing and analyzing the relationships between the various elements of the object of study, reflecting the dynamics inherent to urban complexity. The flexibility and adaptability of the rhizomatic approach, together with the ability of the complex method to foster transdisciplinarity, make the rhizomatic map a valuable tool for exploring the complexity of urban phenomena from a multidimensional perspective.
- Análisis epistémico de las teorías urbanas del siglo XX que abordan la segregación socioespacial(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) Alcántara Hernández, LeonelSpatial disciplines, mainly in the 20th century, have been channeled into the ordering, planning, management and construction of the human hábitat. The axioms used to carry out this task have been taken from some theories that have emerged throughout the century. On the one hand, when a spatial theory becomes a paradigm, territorial regulations, public policies and designs are generated at all spatial scales whose objective is to apply them, even radicalization is required in their application. However, theoretical criticism and criticism of the axioms that underpin the philosophical visions of urban theories; have been little examined in our disciplines. This is why I am currently developing the research work in the Doctorate with the name: “Political Philosophy and Sociospatial Segregation: The biopolitical and psychoanalytic critique of the notions of mechanisms of control and spatial exclusion in the history of Western spatial disciplines”. The method used in this research is to explore the definitions of concepts such as: space, city and social division of space in three of the most relevant theories of the 20th century, which has raised the identification of a series of essentialisms as first results. In the second part of the research work, the method proposes taking up this concept in two currents of political philosophy.
- Aplicación del método a mi investigación(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) López Salazar, Ana MaríaThis work aims to highlight the importance of methodological design in research, focusing on the cartographic method. Through maps, it becomes easier to integrate geospatial data from various sources in order to conduct a multidisciplinary and holistic analysis of the issue at hand. As this research focuses on studying the multiple conditions that lead to spatial tensions in specific areas of Azcapotzalco, Satty’s hierarchical analysis proves to be a very suitable tool because “it is a multicriteria analysis compatible with Geographic Information Systems (gis) that promotes understanding of the complexity of a problem where there is a variety of actors and interests involved” (Ávila, 2022:63). Next, we explain what this method consists of and how it was put into practice to carry out the spatial analysis.
- Métodos creativos y sustentabilidad para la producción artesanal(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco. División de Ciencias y Artes para el Diseño., 2024-12) Rodríguez Mondragón, SandraCraft production can integrate creative methods and sustainable practices to promote sustainability. Artisans can employ traditional and creative techniques, along with organic or recycled materials, thus reducing environmental impact. Some strategies include the use of local raw materials, recycling of materials, implementation of low-energy production processes, and reuse of resources. Additionally, creativity can influence design and innovation, allowing the production of unique and personalized items. The combination of creative methods and sustainable practices not only promotes environmental conservation, but also preserves cultural traditions and elevates the artistic value of artisanal products.