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The importance of long term product development in the household appliance industry
(Rodríguez-Martínez, J., 1990) Rodríguez-Martínez, Jorge
This thesis will analyze the importance that the development of new products must have as a long term goal in the plans of any company in the household appliance manufacturing industry. Starting with the detection of a need in the market, the creation of a product to solve it, and its successful launching.