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The importance of long term product development in the household appliance industry 

Rodríguez-Martínez, Jorge (Rodríguez-Martínez, J., 1990)
This thesis will analyze the importance that the development of new products must have as a long term goal in the plans of any company in the household appliance manufacturing industry. Starting with the detection of a ...

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Author
Rodríguez-Martínez, Jorge (1)
Subject
CIENCIAS TECNOLÓGICAS (1)
Diseño de producto. (1)Electrodomésticos -- Industria y comercio. (1)
Investigación de mercado. (1)
Productos nuevos -- Mercadotecnia. (1)... View MoreDate Issued1990 (1)Type
Tesis de maestría (1)
... View MoreHas File(s)Yes (1)
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